How fast your competitors run?

Your competitors are a compass for your business. If you are not interested in their results and achievements, you can achieve peace in short-term. But in long-term – you risk staying away after them…

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Your company profile is your business cards

Many people think that writing a company profile is an easy thing to do. I also thought that way until I accepted to write company profile of companies that I had not worked before that.

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The connection between marketing and sales

The connection between marketing and sales do exist and everybody knows this. Some of us understand this connection as a straight arrow from marketing to sales, expressing the fact that sales happen if there is a good marketing.

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Why don’t you get the desired marketing results?

If you are unable to realise your marketing plans to the desired extent, and  the results of the marketing team are not good enough, ask yourself „Why?“

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How to use customer profile?

All marketing people know how to prepare and often use company profile. Rarely, however, they make a profile of their clients.

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How much does it cost to obtain a customer?

We often deal with the value which our products and services bring to our customers. From marketing point of view the value which customers bring to the business is also an important issue. What is the cost to obtain and keep a good value customer?

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The dependence between marketing and business age

The company is like a living organism – it appears, grows up and goes through changes… Many companies manage to withstand crises and difficulties, changes in market demands, in customer behaviour, in technology. The life of others ends naturally – they disappear, are bought or close their operations.

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Marketing tactics for small businesses

Small businesses are not known on the market, have little assets and resources, but a huge need to do marketing. Here are a few suitable, inexpensive and easy-to-implement marketing tactics for small businesses:

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When and how to hold a marketing event?

Marketing events are intended to inform your target group of customers about the products you offer. And not only that – whether you offer a good or a service, the more important goal of the marketing event is to create an interest to purchase within your target customers. 

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The secrets of the good planning in times of crisis

If there is a difficult business year ahead because of economic crisis, it’s good to remember that the crisis is a challenge for marketers and the companies they work for, and this challenge can bring new opportunities. It’s good to know that the ancient Chinese have the same hieroglyph for „crisis“ and „opportunity.“

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