The global marketing & the local markets.
Global firms concentrate their marketing efforts in advertising and promotions. They rely on the power and reputation of their brand and often practice locally a special type of marketing.
How fast your competitors run?
Your competitors are a compass for your business. If you are not interested in their results and achievements, you can achieve peace in short-term. But in long-term – you risk staying away after them…
Your company profile is your business card
Many people think that writing a company profile is an easy thing to do. I also thought that way until I accepted to write company profile of companies that I had not worked before that.
The connection between marketing and sales
The connection between marketing and sales do exist and everybody knows this. Some of us understand this connection as a straight arrow from marketing to sales, expressing the fact that sales happen if there is a good marketing.
Why don’t you get the desired marketing results?
If you are unable to realise your marketing plans to the desired extent, and the results of the marketing team are not good enough, ask yourself „Why?“
How to use customer profile?
All marketing people know how to prepare and often use company profile. Rarely, however, they make a profile of their clients.
How much does it cost to obtain a customer?
We often deal with the value which our products and services bring to our customers. From marketing point of view the value which customers bring to the business is also an important issue. What is the cost to obtain and keep a good value customer?
The dependence between marketing and business age
The company is like a living organism – it appears, grows up and goes through changes… Many companies manage to withstand crises and difficulties, changes in market demands, in customer behaviour, in technology. The life of others ends naturally – they disappear, are bought or close their operations.
